Blog & News

Culture Eats Strategy For Breakfast!

Back to blog

Businesses that appreciate how vital a good company culture is in the workplace, know that they must really invest in their people if they are to get the best out of them.

The organisations who understand the importance of a strong workplace culture invariably have stronger levels of performance and higher retention rates of satisfied employees. Those who overlook this vital aspect suffer high turnover and low morale, none of which is healthy for results and future success.

Keeping your employees satisfied and motivated is not only the right way to run a business, but it is also a proven money saver. Consider what your spending might be if you have to constantly provide cover for absenteeism, employees off with stress or poor health and a high turnover of staff?

These things might sound obvious, but often it’s a lot of work to implement. So, what are the major elements in creating and maintaining a good company culture and where do you even start?

Commit to leading the way

Commitment starts at the very top; showing the way is essential to demonstrate to your people that everyone is working together to create a great company culture. Clear, inclusive communication and leadership is an essential part of building and maintaining your culture. Ensure the leaders in your organisation fully understand the culture you are trying to create and can effectively champion and embody it.

Be responsive to the needs of your employees

Salaries are often the initial magnets, but increasingly employees are attracted by any ‘lifestyle benefits’ an employer can offer.  These include benefits such as flexi-time working, work-from-home options and study days and are popular as they can aid a healthier work/life balance.

Provide ongoing development

The culture of any company is grown and maintained more effectively when it achieves organic growth. Are there many cases of developing and growing talent internally in your organisation? Employees want to feel that their organisation is investing in their future and nurturing their personal and professional growth. Mentoring schemes or training days are ways of aiding people development.

Give honest feedback

An open culture allows employees at every level to share their ideas, suggestions and concerns with their employer. Having structured feedback strategies in place means that employers can keep a constant eye on employee satisfaction levels and will be able to alleviate issues as and when they arise.

Make time for social events

Balancing social interaction alongside business activity can be good for morale. A healthy social calendar outside of the office can help instigate inter-team bonding and creates an upbeat atmosphere.

Be inventive

Don’t just be innovative in the way your company conducts business, have the same attitude when engaging with staff. Does your company strive to be a thought-leader in its sector? Give employees the chance to stay up to date with trends and advancements in their field by having them attend industry events.

A little can go a long way

THANK YOU… how often does this simple act of gratitude get overlooked? Small, regular perks can make a massive difference to an employee’s work life. Dress down days or early finishes are a good, free way to keep employees motivated. Low cost incentives such as treats, scratch cards, bottles of wine etc. are a great way or rewarding and recognising the right behaviour and results.


As our business evolves we are increasingly assisting more and more companies to take a forensic look at their business and helping them assess, build and maintain a culture that leads to stronger performances.

If some of these subjects strike a chord with you then feel free to drop me a line.